Except that ‘name’ changes of firms clearly implies that folks in general are just stupid idiots. Many firms have changed names for all sorts of reasons, but often from a point of reference which was negative.
Facebook no different, no matter what the news memo says why a firm changes the name (that’s all hogwash political narrative by the firm itself).
Name changes don’t work - except that it does work on ‘paper’ and you as senior executive, or as responsible manager can sell it to some wanky politician or investor/shareholder that you tried to dump its negative vibe.
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